Traditional keyword research and optimization methods (think Google Adwords Keyword Planner) are based on the idea that your content should focus on the most popular search terms in your industry. This logic, however, tends to ignore one of the essential factors in a...

Most internet users regularly use Google Search, but there's another search engine feature that you might not know about: Google Discover. This feature isn't necessarily aimed at casual users like you and me. Still, it can be beneficial to people interested in...

SEO, or search engine optimization, is the process of increasing the visibility of a website in a search engine in order to boost the site’s traffic. Before SEO can be conducted, however, a website needs to have certain aspects. It is important that your site is...

How many times have you googled something today? Maybe you looked up the definition of a word, or lyrics to a new song you just heard, or a new recipe for dinner tonight. Each time you did this, you used a search engine. What is a search engine? According to...

Fact: SEO is always changing! Algorithms change making certain techniques less powerful and others more powerful. As a provider to our clients, we have to be aware of the changes and what works in SEO and what does not. Google claims an unquestionably larger share of...