SEO Link Usage Explained

Search engine rankings increase when legitimate backlinks lead to your site. Essentially, you are building trust through an off-page technique known as link building or link earning. Acquiring backlinks is one of the techniques used to build web presence and gain authority within your field. While it takes time and effort, building an array of sites, colleagues, influencers, and other authorities that will link from their sites, blogs, or podcasts back to your site can improve your site and page rankings. Sometimes, a mention of your site on another site with authority and knowledge of the product, service, or content you provide can have positive effects. It is extremely important that you steer clear of spam sites that backlink to you as this may result in a search engine ban of your site.