Traditional keyword research and optimization methods (think Google Adwords Keyword Planner) are based on the idea that your content should focus on the most popular search terms in your industry. This logic, however, tends to ignore one of the essential factors in a website’s success: context.
By targeting ideas and context rather than words or phrases alone, entities build a bigger picture of your content, potentially allowing it to out-perform traditional keyword research methods by providing new opportunities to get found and position yourself as an authority in your niche.
How to dominate your website with entity-based SEO?
It’s not entirely clear how much value you can expect from targeting keywords in various forms, but it gives us another reason to create great content. While topics and concepts may become more popular than individual keywords in search queries, there is still a lot of potential for targeted content.
Here are some tips to get started with entity-based SEO:
- Start with an entity audit to craft a laser-targeted and contextual content strategy.
- Develop your brand identity – refine your internal linking structure, list your business on all major business directories, and create authoritative content to improve your search engine performance.
- Pay attention to technical SEO – our experts might help you!
- Last, make sure you create and distribute content based on topics and the search intent of your target audience.
