What is SEO?
Increasing the quantity and quality of traffic on your website happens through a process called SEO, or Search Engine Optimization. Presenting a website that contains quality, well-written content, appropriate keywords, video content, and other features increases recognition of your site or specific pages by search engines and can increase organic (unpaid) traffic. This traffic can translate into potential customers, both digital and in your brick-and-mortar business.
Search Algorithm
Search engines such as Google, Bing, Yahoo!, and others use algorithms to determine the placement of a web page in a search result. Although ever-changing, there are some specific elements, or ranking signals, that search engines use that impact SERP, the Search Engine Results Pages. These elements include content of the website, blog posts, informational articles, video or audio posts, infographics, social media presence, business listings on a variety of search engines, customer reviews on your website, and more. Intentional use of tags, descriptions, headings, and useful links within your site will help with rankings.
In addition, the user experience on a website increases the ranking of its pages. Users are looking for current and high-quality content that allows them to gain in-depth knowledge about the service or product offered. Excellent search engine optimization is critical to maintaining a high presence when page results are served to a potential customer.
Getting results from SEO marketing is not an overnight process; it can take six months to a year to truly see the effects. The impact will last much longer if the SEO practices continue to be honed as trends in the market change over time. Paying attention to SEO marketing by investing time, allocating budget, and watching market trends will increase the standing of your website in SERPs.
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