Seo and Social Media Management
Social media posts are an important way to bring your business to light. Content from social media sites gets indexed by search engines, thereby building authority, but Google doesn’t use likes as a direct ranking signal. However, there is an indirect effect when posts are shared, creating traffic, and the brand begins to shine. The human effect of social media is now driving the success of the site. This in turn creates a buzz and backlinks get shared, leading to higher SEO rankings. The cycle repeats when additional posts with fresh content appear. Likes and shares are terrific, but only help with search engine optimization if they are a result of quality content that is being recognized by influencers or those with authority in the field. Think of social media as the cause and the resulting rankings as the effect.
Page authority on your site leads to better page rankings. With social media distributing a huge amount of content on the web, it allows for more visibility and authority, and eventually, social media and rankings complement each other.
In the SEO rankings world, social media is considered an off-page factor. On-page factors are those you control on your site. You post the content, you control the layout and usefulness of the site, etc. Off-page factors are those not in your control; they happen off your site. They could be backlinks, exposure or likes on social media, a guest blogger, an influencer sharing your site, or building trust in your brand through local reviews.
Some studies show a correlation between social posting and improved rankings, but it is important to ensure you don’t flood your social accounts with posts that will begin to turn away your readers. That could negatively affect your page rankings.
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