When Not to Use SEO 

There are some circumstances in which SEO marketing is not the first effort that needs to be made. For example, if you are promoting an upcoming event, or selling a limited amount of merchandise, it is better to move toward paid advertising or use social media to get the word out. The same is true for the company that needs fast results. If your product or service will meet the need of a niche market, chances are people aren’t searching for it. In this case, it would be better to build the market through advertising and social media first. Once there is a market for the product or service, then search engine optimization becomes valuable. If budget is the concern, as is often the case with a new business, the best method is to build a decent website and focus on advertising, local connections, and social media to build the brand. Once you get more capital, invest in SEO.