Interesting SEO Statistics & Facts
1. Google My Business is a free directory of companies that can help smaller local businesses increase their visibility to searchers based on geolocation, a particularly important feature on the mobile platform. Source…
2. 56% of local retailers haven’t claimed their business listings on Google. Source…
3. By the year 2020, 50% or all searches will be by voice. Source…
4. People who make between $50,000-$100,000 are the most likely to use voice search. Source…
5. SEO has ~20X more traffic opportunity than PPC on both mobile and desktop. Source…
6. The name “Google” is derived from the word “googol.” A googol is a mathematical term meaning “10 raised to the power of 100” or 1 with 100 zeros after it.
7. July 2109 stats according to gs.statcounter.co, show mobile search (51.1%) overtook desktop search (45.1%) market share with tablet searches only garnering 3.7% of the total.
8. Not all links are created equal…check out this blog post on Moz.com.
9. The top three spots in a SERP get 55 percent of all clicks. Source…
10. Including video on your page drives a 157 percent increase in organic traffic from SERPs. Source…
11. Over 73 billion phone calls were generated from mobile search alone by the end of 2018. Source…
12. 72% of consumers who performed local search visited a local search visited a retailer within 5 mile radius. Source…
13. Machine learning will become integral to search engine optimization as search engines try to answer intent, rather than just questions. Source…
14. 56% of companies have said they plan to increase their content marketing budget in 2019. Source…
15. The leads that come from SEO have a 14.6% average conversion rate. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate. Source…
16. Search engines drive 10 times more traffic to shopping sites than social media. Source…
17. In 2020, there will be 221 million mobile phone search users in the US. Source…
18. 57% of consumers said they wouldn’t recommend a business with a poorly designed mobile website. Source…
19. 69% of smartphone users are more likely to buy from companies whose sites answer their questions easily. Source…
20. 1 in 3 smartphone searches is made before the store visit. Source…
21. 88% of consumers will interact with a local business within 24 hours of searching for it on a mobile device. Source…
22. Content marketing gets three times more leads than paid search advertising. Source…
23. Content creation is the most effective SEO marketing tactic in 2019. Source…
24. The B2B Content Marketing Report shows that blogging (65%) is the most used content format. Social media (64%) and case studies (64%) are also among the top content marketing tactics. These three formats are proven to drive the most traffic and can help you build brand identity. Source…
25. Updating old posts with new content can boost traffic by over 100%. Source…
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